Thaddeus O'Neil is a New York City based fashion label of American Luxury Playwear that blends artisanal luxury with casual comfort.
The brand builds an aspiration lifestyle around surfing that juxtaposes the abandon and rebellion customary of surf culture
with a poetic, nomadic and romantic essence, which distinctly speaks to a relaxed elegance and classic American cool.
The line juxtaposes relaxed fits with bold prints, bright colors and rich textures, constructed of the highest quality materials
such as fine cotton, cashmere, wool, silk, and linen.
In 2013, O'Neil launched his namesake menswear collection and was recently one of the top five menswear finalists for the 2015 U.S. International Woolmark Prize and part of the notable top ten finalists for the 2015 CFDA Vogue Fashion Fund.
He is currently part of the 2016-2018 class of the CFDA Fashion Incubator and the Design Entrepreneurs NYC class of 2016.